No one expects you to be perfect, but they do expect you to be human – and that shows in the way you handle such instances.Ī PR crisis is when any negative event or review related to your business gains traction in the public sphere. From a string of bad reviews to a serious executive scandal, a negative incident can have a powerful impact on a company’s reputation. Most businesses will face a public relations crisis at one time or another. What’s important, however, is understanding how to handle these problems when they occur, so you can mitigate damage and ensure your business weathers the PR storm. Your business can never be fully safe from potential negative events that could impact your relationship with your customers. Part of public relations is effectively dealing with negative news and events related to your business. From online reviews to general customer satisfaction, if you run a business that has to deal with the public, you’re in the public relations business. Public relations is a concept every small business has to deal with at some point.
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